Wentworth Institute Of Technology

MGMT2850 - H01 - Principles Of Marketing

Full

Credits

4.0

Term

Jan 6 - Apr 14

Open Seats

0 of 25

Schedule

Mon, Tue, Wed, Fri 10:00 – 10:45am

Course Type

Lecture

Location

Section

H01

Faculty

Bruckner Knight

Prerequisites

Description

Designed to give the student a broad appreciation of the fundamentals of marketing analysis. Discussions of actual case studies are used to study advertising, personal selling, channels of distribution, marketing research, pricing, new product policy, and the marketing mix.