Wentworth Institute Of Technology

MGMT2850 - 01 - Principles Of Marketing

Credits

4.0

Term

Jan 12 - Apr 20

Open Seats

13 of 24

Schedule

Mon, Wed 8:00 – 9:45am

Course Type

Lecture

Location

In Person

Section

01

Faculty

Michael Mozill

Prerequisites

Description

Designed to give the student a broad appreciation of the fundamentals of marketing analysis. Discussions of actual case studies are used to study advertising, personal selling, channels of distribution, marketing research, pricing, new product policy, and the marketing mix.