Wentworth Institute Of Technology

MGMT2850 - 01 - Principles Of Marketing

Credits

4.0

Term

Sep 2 - Dec 11

Open Seats

9 of 25

Schedule

Tue, Thu 5:15 – 7:00pm

Course Type

Lecture

Location

In Person

Section

01

Faculty

Michael Mozill

Prerequisites

Description

Designed to give the student a broad appreciation of the fundamentals of marketing analysis. Discussions of actual case studies are used to study advertising, personal selling, channels of distribution, marketing research, pricing, new product policy, and the marketing mix.