Simmons University

COMM281 - 01 - Content Creation and Strategy

Full

Credits

4.0

Term

Sep 2 - Dec 13

Open Seats

0 of 20

Schedule

Tue, Thu 12:30 – 1:50pm

Course Type

Lecture

Location

In Person

Section

01

Faculty

Amma Marfo

Prerequisites

CR: Completed COMM 122 or COMM 186

Description

Explores the role and function of public relations and marketing communications materials. Examines techniques of writing and editing for identified target publics. Involves producing marketing communications materials intended for internal and external audiences and analyzing the communications efforts of a publicly traded company.