Simmons University

BUS286 - 01 - Introduction to Advertising Practice and Branding

Credits

4.0

Term

Jan 19 - May 14

Open Seats

29 of 30

Schedule

Tue, Thu 11:00am – 12:20pm

Course Type

Lecture

Location

In Person

Section

01

Faculty

Carla Kath

Prerequisites

CR: Completed ​​COMM 186 or BUS 250, and One core COMM course: COMM 121, COMM 122, or COMM 124

Description

Introduces basic elements of advertising theory and practice with an emphasis on the role of creating effective and results-oriented advertising messages. Analyzes advertising case studies to explore concepts and apply them to real world examples. Provides tools to develop writing and design skills and to create portfolio samples. Includes a team project to create an advertising campaign for a client of choice.