Massachusetts College of Pharmacy and Health Sciences

PSB376 - A - Pharmaceutical Marketing

Credits

3.0

Term

Sep 2 - Dec 12

Open Seats

22 of 30

Schedule

Tue, Thu 9:30 – 10:45am

Course Type

Lecture

Location

In Person

Section

A

Faculty

Phyllis Baron

Prerequisites

0

Description

Students will be introduced to commercial and pharmaceutical marking as a functional area of the business enterprise. Students will explore analytical and managerial problem-solving in market research, market planning, and distribution. They will learn to apply the four P's of marketing.