MKTG3522 - 01 - Social Media Marketing

This course covers an introduction to the field of social media marketing with a detailed study of the history and evolution of social media, marketing concepts, customer engagement practices, analytics, and other technologies associated with marketing to customers using social media. Social media marketing provides new capabilities for companies of all sizes to reach customers and meet diverse strategic objectives, whether building a brand, launching new products, or creating strong customer loyalty. The need for professionals who understand the constantly changing processes for engaging customers through social media and digital drives employer demand for skilled social media marketers. Students who succeed in this course will understand the relevance and application of social media marketing principles, strategies, content strategies, social media community management, analytics, and practices in various business situations.