Emmanuel College

MKTG3422 - 01 - Sport Marketing

Credits

4.0

Term

Jan 14 - May 4

Open Seats

13 of 25

Schedule

Tue, Thu 9:25 – 10:40am

Course Type

Lecture

Location

In Person

Section

01

Faculty

F. Irizarry

Prerequisites

Complete MKTG*2200
Complete MGMT*2401

Description

Application of Marketing principles and theories to sports events, facilities, athletes and products. The course will also explore the role of athletes in the promotion of products and services as well as the role of a marketing program in generating sports business revenue.