MKTG3110 - 02 - Marketing Research

Marketing research involves gathering and analyzing data so as to provide marketing managers with timely and relevant information that will assist them in decision-making. The primary goal of this course is to give students the requisite tools that will enable them to gather and analyze data to help managers to design product, as well as determine price, promotion and distribution strategies. They will accomplish this learning by examining cases as well as doing hands-on projects. Students will gain experience in research design, data collection, data analysis using the Statistical Package for the Social Sciences (SPSS), and presentation of results.