MKTG2200 - 02 - Principles of Marketing

This course focuses on the total system of interacting business activities involved in the movement of goods from producers to consumers and industrial users. It involves analysis of the marketing functions performed by the manufacturers, wholesalers, retailers, agent middlemen, and market exchangers. This course examines consumer and industrial products and services; private, public, for-profit, not-for-profit organizations; as well as the social, ethical and legal implications of marketing policies. Students evaluate pricing, branding,choice of distribution channels, selective selling and the planning and implementation of sales programs. Emphasis is on a managerial approach to making responsible marketing decisions.