COMM2521 - 01 - Public Relations & Persuasion

(LI) Literary Inquiry

This is an introductory course exploring the field of public relations and the practices of persuasive and strategic communication. During the semester we will address basic definitions and principles of public relations, the field's historical and theoretical underpinnings, and the inherent ethical dilemmas of the field. We will also explore the process of working in public relations, identifying and working with key publics, and executing public relations writing. Finally, we will investigate the various career opportunities available in public relations.